- Bring each customer to the era of Korea with entertainment of mobility
using Posukjong as above picture.
- Satisfy the customers with proven Japanese top quality of healthy
and tasty sushi.
It is hard to imagine nowadays, but about 200 years ago in the Edo-period
(1603-1868 Japan) sushi was served not in restaurants but at outdoor
stalls. Customers at these stalls would stand and eat snacks of freshly
hand-shaped sushi and inari zushi (deep-fried tofu pouch stuffed with
rice).
Sushi is not the only dish that was served outside during the Edo-period
but is now considered a mainstay of Japanese restaurant cuisine. Other
examples include tempura and soba (buckwheat noodles), which were
available from stalls for people on the go. Edo period tempura was
made with seafood and vegetables like burdock and lotus root. The
dish, which requires the use of large volumes of cooking oil, was
hard to make with the limited kitchen facilities most households had
at the time, so it was generally reserved for eating out either in
restaurants or at stalls.
Every district had at least one soba eatery, and there also were many
stalls serving both soba and udon (wheat noodles). But as fire was
a constant hazard in Edo, the stallholders who traveled the city with
their wares - and with the fires that were needed to cook the food
they served - were subject to restrictions imposed by the shogunate.
Yet this very ability to move around at will was the secret of the
stalls' success, especially in Edo, which was home to large numbers
of solitary men. In addition to the stalls, all manner of ready-prepared
dishes were available from salespeople who roamed the city streets.
This, coupled with a booming restaurant industry, gave Edo a reputation
as a gourmet's paradise where people could get by without cooking
any of the day's three meals themselves. Although the costs of such
a lifestyle would of course soon mount up, the ready availability
of such a variety of eating-out options must have been reassuring
for busy Edo residents or people coming to the city from provincial
areas.
The productivity of surrounding farming villages and the rich variety
of seafood found in Edo Bay (now Tokyo Bay) were key factors in the
development of the city's food service industry. Foods first eaten
in the Edo period remain standards of Japanese - and more particularly
Tokyo - cuisine today. Examples include the vegetables Nerima daikon
(Nerima radish) and komatsuna (Japanese mustard spinach), which were
first cultivated in the Edo period and used to prepare such dishes
as pickled radish and zoni (New Year's soup with rice cakes).
The market for buckwheat noodles was already competitive in the Edo
period, with restaurants stressing the place of origin of their noodles
in order to attract diners. Among these regional "brands,"
noodles produced near the Jindaiji temple had an especially good reputation,
and this district remains famous for its soba outlets to this day.
The word Edo-mae, literally meaning "front of Edo," was
originally coined to describe Edo Bay and the seafood taken from it,
but it eventually came to be used in reference to Edo-style food,
which generally means food prepared with fresh, high-quality seafood
- and particularly to sushi prepared with such ingredients. I always
find it strange to see signs saying "Edo-mae" at provincial
sushi restaurants.
Prawns, flounder, eel, and mackerel were just some of the abundant
marine resources found in Edo Bay, into which several rivers flowed.
This bounty may have been what sustained so many sushi and tempura
stalls, as both foods involve a lot of seafood. Another vital ingredient
in sushi is dried laver, and laver harvested from the bay and sold
in the district of Asakusa had a particularly good reputation. Light
yet with a substantial appearance, Asakusa laver was a popular souvenir
among visitors to the city.
In the modern world, where sushi restaurants have become commonplace
in many parts of the world and where a multitude of cuisines are mingled
together, it is interesting to reflect on the story of how traditional
dishes became popular.
- Display various dishes in the ways of Chinese Dimsum.

Concept #3 Variety from Chinese Dimsum
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A model shows a stall selling candy at the west
end of Ryogokubashi bridge in the Edo period. (©Edo-Tokyo
Museum)

A fruit vendor at the west end of Ryogokubashi
bridge.
(©Edo-Tokyo Museum)

Concept #1 Entertainment from Korean Posukjong
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Concept #2 Health from Japanese Sushi
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3 in 1 at Quick Sushi
QuickSushi strives to be a top sushi restaurant accessible to
everyone with a comfortable and friendly atmosphere. We want our
customers to not only come and eat but experience the oriental
express sushi. Due to our successful concept, QuickSushi is now
serving to our customers in 2 locations.
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